5 Thoughts to Guide Your Social Media Strategy

Adam Payne • 15 April 2021

Social Media - If you don’t measure it, you can’t manage it, you can’t control it, you can’t improve it! 

Want to know how to use social media?

This guide is for you. It will help you learn the basics of social media marketing and how to use social media to grow your business. Here Luke and Adam from New Way Growth discuss Social Media including…

  • Basics – Social media is one of the most POWERFUL Strategies to connect with your Target Audience, but it shouldn’t replace your other inbound strategies either, PR (Public Relations), Blogging, Networking, Podcasting, etc. It’s an extension of these strategies! It helps us understand what is required in building our Customer Value Journey. Social Media is not only about creating content and posting it on social channels for people to see. A successful Social Media Strategy is about engagement and conversations with your audience.

  • Appropriate Channels – Don’t try and boil the ocean, do your research (Customer Avatar, Value Proposition Canvas, Market Research), know where your Target Audience and where they hang-out. Get great at the one or two platforms. Create a content calendar and stick with it. Posting once or twice per day is not enough if you want to build an engaged audience and convert them into customers. You need consistency but also diversity — don’t just post about business all the time; offer some personal updates too!

  • Brand – Define your brand in a way that it conveys your strategy and differentiates you from the rest of the market. Be unique and make sure that you are consistent on every platform. Define a style guide for your brand that everyone can follow easily ( Language, Tone, Voice, Colours, Fonts, Core Values). The style guide is the bible for all your marketing activities including social media because it provides clarity on your brand identity.

  • Social Listening and Monitoring – If you don’t measure it, you can’t manage it, you can’t control it, you can’t improve it! – Develop your Social Listening and monitoring skills, listen to the voice of your customers and prospects, provide input into your products and product development, assist in crisis communications. In doing this it informs us what is and isn’t working helping to align your future campaigns, giving us fantastic feedback to build the Customer Value Journey.

  • Creating Content – is essential for any company if you want to grow your audience and gain more visibility online. Creating content encourages people to sign up for an email list (which also gives you another way to communicate with customers), connect with other people through social media platforms like Facebook groups or LinkedIn groups (which then leads to more referrals), and helps create trust with potential customers who are thinking about buying from you! I use a content ratio of 80/10/10 (I always speak about this 😁), 80 Inbound Marketing Posts, 10% Personal posts (Quote, behind the scenes, etc) and 10% Small Promotion or Sale. There are other ratios 70/20/10, 80/10/5/5, it’s all about knowing what works and fits for the platform and in particular your audience.  Content is the foundation of your business and it’s what people are looking for when they come to your website. You may think this is obvious, but I see so many businesses that only have a “contact us” page on their website and nothing else – no blog, no email list building opt-in form, no social media profiles. Content is the way you build relationships with your customer base and show them that you care about their needs. 

Some Stats from Sprout Social
  • 83% of respondents like it when brands respond to questions.
  • 68% like it when brands join in on conversations.
  • 48% of Customers make a purchase with a brand that is responsive with its audience.

As with anything Digital Marketing, Video Marketing and Social Media, if you think you need support don’t hesitate to contact us 👉👉 'Click Here'

Social Media Management

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