Facebook Marketing Tip
Adam Payne • 22 March 2021
Facebook Marketing Tip - Profiles and Banner Photos
You’ve chosen your ‘Facebook Profile and ‘Banner’ photos for your business page, now what?
Arguably, your profile photo has the most influence over these two pictures as it’s seen all over your business page, in the feeds of others you follow, in your posts, page timeline and whenever you like, comment, or share on other people’s pages and posts.
Choose wisely on this picture, be you!
I don’t know about you, but I can’t be the only one, when I visit Social Media Platforms
I look at an individual’s business or profile page, I will more than likely click on the profile and banner picture, 90% of the time it’s going to the profile picture, as they are relatively small and I like to get a better look at the person, I may know or have met them previously, I’m not good with names.
Here’s the Marketing Tip!
With these pictures you can add a description (described in the video above), if you click on the picture, you’ll see in the top right corner (on desktop) that there is an edit button, click that and you can now add a description to the picture, this is where I put my Value Proposition, Services and Link to my website (the link goes live once saved).
I won’t be the only that clicks on the Profile and banner pictures, so why waste an opportunity of letting someone see your services and potentially click the link, after all they’re on your page looking at you, give them a reason to click, the call to action. (See the video for more detail)
PS: As always if you need help with this please do get in touch, we cover all things Digital Marketing and Social Media Management - Click here
How UK mid sized manufacturers can align sales, production and cash flow into one growth engine, with practical steps to stop growth causing cash strain.
Learn how manufacturing and engineering leaders can turn annual strategy into quarterly wins with a 90-day execution plan built around the Big 3 priorities, clear ownership, and measurable outcomes.
Discover how manufacturing and engineering leaders can run more effective meetings with a structured agenda, clear ownership, and real follow-through.
Discover 7 hidden profit drains in manufacturing businesses and how to fix them. Improve margin, reduce waste, and protect profitability in £5M+ firms.
When Growth Starts to Hurt: 5 Signs Your Engineering Firm Needs a Strategic Reset
Manufacturing businesses often break when generalist teams outgrow the model. Learn the 3 stages of systems collapse and how to diagnose your next move.
Discover why small business thinking can hold back growing manufacturers, and how PLC-style discipline, reporting, and accountability can improve control, margin, and growth.
Discover the perfect NED meeting agenda for manufacturing firms, with a practical board meeting template that sharpens strategy, improves decision-making, and keeps board discussions focused on performance, risk, and growth.
Manufacturing SMEs often think about governance only when preparing to sell. Here’s why private equity firms look at board structure first, and how to build sale-ready governance early.
In manufacturing, yes-people can hide costly problems. Learn how boardroom challenge and an external NED can uncover blind spots, improve decisions, and protect profit.