Facebook Marketing Tip
Adam Payne • 22 March 2021
Facebook Marketing Tip - Profiles and Banner Photos
You’ve chosen your ‘Facebook Profile and ‘Banner’ photos for your business page, now what?
Arguably, your profile photo has the most influence over these two pictures as it’s seen all over your business page, in the feeds of others you follow, in your posts, page timeline and whenever you like, comment, or share on other people’s pages and posts.
Choose wisely on this picture, be you!
I don’t know about you, but I can’t be the only one, when I visit Social Media Platforms
I look at an individual’s business or profile page, I will more than likely click on the profile and banner picture, 90% of the time it’s going to the profile picture, as they are relatively small and I like to get a better look at the person, I may know or have met them previously, I’m not good with names.
Here’s the Marketing Tip!
With these pictures you can add a description (described in the video above), if you click on the picture, you’ll see in the top right corner (on desktop) that there is an edit button, click that and you can now add a description to the picture, this is where I put my Value Proposition, Services and Link to my website (the link goes live once saved).
I won’t be the only that clicks on the Profile and banner pictures, so why waste an opportunity of letting someone see your services and potentially click the link, after all they’re on your page looking at you, give them a reason to click, the call to action. (See the video for more detail)
PS: As always if you need help with this please do get in touch, we cover all things Digital Marketing and Social Media Management - Click here
Overwhelmed by marketing? Discover if a 4-hour marketing SPRINT is the shortcut to a clear, one-page plan. We honestly review the cost, time, and value for busy business owners.
Feeling frozen by too many marketing options? Discover the RICE framework to objectively score your ideas, prioritise with data, and finally take decisive action with confidence.
Make your marketing message 10x more effective with the 'So What?' test. Learn how this simple copywriting trick turns boring features into compelling benefits that connect with customers and drive sales.
Trapped in marketing analysis paralysis? Learn to break free from overthinking with 3 powerful mindset shifts & create an actionable plan that delivers real growth and gets your business moving today.
Feeling overwhelmed? Learn the 80/20 rule to find the 20% of tasks that drive 80% of your revenue. Our guide helps you eliminate busywork, focus on what matters, and reclaim your time.
Feeling stuck as your business growth hits a plateau? Learn how to diagnose the real reasons, from market shifts to operational bottlenecks, and get 5 proven strategies to reignite momentum.
Are your own blind spots holding your business back? Learn why an external sounding board is vital and discover the 3 critical questions you can't answer alone to find true clarity.
Feeling stuck with big, vague business goals? Learn our 5-step method using OKRs to build a concrete action plan, track your progress, and turn that napkin idea into a real success.
Feeling stuck and overwhelmed in your business? Discover how one hour of strategic reflection can provide a year of clarity, boost productivity, and create an actionable plan for growth.
Is your team successful but misaligned? Learn how a simple one-page plan and a 90-day accountability rhythm helped one manufacturer get focused, boost productivity, and drive growth.