Google Ads: Medium Enterprise Edition
Engineered for Manufacturers (£3m - £25m) to Win High-value, Technical B2B buyers—without Bleeding Budget on Generic Clicks.
"clear and concise guidance and knowledge, covering all levels and aptitudes" - Gareth. B
"thank you for all the good work you are doing with
our digital media"
- Jason. T
Why Most Manufacturers Fail at Google Ads
If you’ve tried Google Ads in the past and felt like you were pouring money down the drain, it’s not your fault. The problem is that most digital agencies treat complex manufacturing businesses like consumer e-commerce stores.
They focus on "brand awareness" and generic industry buzzwords. You end up paying £15 a click for students researching homework or consumers looking for a £5 part, instead of Procurement Managers looking for a £50,000 contract.
B2B manufacturing requires a completely different playbook. Your sales cycles are months long. Your buyers are technical. Your Google Ads strategy needs to reflect that.
How the Medium Enterprise Edition Revenue Framework Works
Based on data and research from top-performing B2B campaigns, here is how New Way Growth turns your Google Ads into a predictable lead-generation engine:
1. Technical, Long-Tail Targeting
We don't bid on broad vanity terms like "metal fabrication." We bid on exactly what your ideal buyers are searching for, such as "precision sheet metal fabrication for aerospace components." Fewer clicks, but infinitely higher intent.
2. Smart Growth & Stability
Once we find the winning keywords, we scale strategically. We adjust budgets by a strict 10% to 20% weekly to feed Google's machine-learning algorithms exactly what they need, scaling your conversions without breaking your cost-per-lead.
3. The Post-Click Experience
A complex B2B buyer won't convert on a generic homepage. We align your ads with highly targeted technical landing pages and micro-sites that speak directly to engineers, procurement officers, and decision-makers.
4. Offline Closed-Deal Tracking
Tracking "clicks" and "impressions" doesn't pay your payroll. Because your sales cycle happens offline, we integrate your Google Ads with your CRM. We optimise the account based on signed contracts, not just form fills.
"They stopped the bleed on our wasted ad spend and within 3 months, we landed
a massive contract directly from a targeted search." : Hayden N
Ready to dominate your specific manufacturing niche?
Your buyers are currently searching Google for the exact capabilities your factory floor provides. If you aren't capturing them, your competitors are.
Let’s look under the hood of your current lead generation strategy.
Google Ads - Minimum 3 Month Campaign
Includes Ad Set-up, Management + Optimisation
(Excludes Ad Budget and VAT)
FROM
£1250/Month
➡️ [Contact our Business Development Team today]
Testimonials
Jack. C
Business Owner
Gareth. B
Managing Director
