About Us

Proactive

New Way Growth Founder, Business Growth Mentor, and Lead Practitioner 

Over the years Adam has supported business owners and their teams in achieving their most ambitious goals, focusing on Business Strategy and Planning, Sales & Marketing, Getting and Keeping Customers and applying the Mindset to Achieve Success.

He's a Multiple Small Business Owner, a Qualified Business Mentor and Growth Coach, he's also certified in Digital Marketing, Customer Acquisition, Content and Direct Response Marketing and Social Media Strategy.

Adam has been responsible for Growth, Strategy, and Operations in a number of FTSE 100,  Blue Chip and Private Equity Organisations. 

He's been described as "straight talking with superb ability to read situations, a visionary that evaluates by facts, and creates the ideas to move a business forward." 

Founder - New Way Growth

Founder - TCMUK Limited

Co-Founder - Additive Manufacturer

Co-Founder - FactoryIQ SaaS

Co-Founder - IDG Virtual Reality Events

Digital Marketing and Pay Per Click Advertising Specialist

Luke advises businesses on their Pay Per Click, Local SEO & Social Media strategies, allowing them to utilise Google Adverts, Google My Business and Social Media Platforms in a cost effective manner. After starting his own Digital Marketing business after graduating the University of Nottingham in 2019, Luke has his finger firmly on the pulse of modern advertising methods and trends, allowing him to give a current and futuristic view of how Digital Marketing methods can benefit businesses of all sizes. 

Luke is a Google-Accredited digital marketer who frequently places his clients in front of their ideal customers at the top of Google Search results, across third party websites and on social media platforms. With a keen eye for data analysis, he consistently improves and optimises his client’s campaigns allowing them to run cost effective adverts that convert prospects into leads and paying customers. 

He believes that every business should have some elements of Digital Marketing within their marketing strategy, whilst being adamant that no matter what budget a business has, there is always some digital techniques that everyone can be utilise.

Voice Marketing Strategy and Social Media Message Automation Specialist

Andrew advises businesses on their Voice Strategy, and helps them design and implement their Voice Marketing and Voice Shopping platforms. Businesses that utilise Voice Search Optimisation (VSO) and Voice Apps (Skills) allow them to leverage AI Powered Voice Technology on Smart Speakers and Smart Phones via Amazon Alexa, Google Assistant, & Samsung Bixby which provide access 320 Million Smart Speakers worldwide in people’s homes.

He also offers Conversational AI message marketing (chatbots) for Social Media and Websites via Meta (Facebook) Messenger Marketing and Instagram Direct Messaging platforms providing automation for lead generation, sales and support.

He believes in an AI-Powered Voice Interfaced rather than screen based world and helps companies plan, design and implement their Voice Strategy as part of their Customer Journey planning and engagement.

Search Engine Optimisation Specialist and Senior UX Researcher

Jim is Nielsen Norman certified in User Experience (UX) and Latitude certified in Search Engine Optimisation (SEO).
 
For over 12 years he’s been supporting businesses and UK-wide projects with expertise in online presence and human-centred design.
 
He’s worked on many Lean UX/SEO projects including:

• being part of a team looking after 20,000 websites for BT;
• Barefoot Computing which is now being used by 2 million pupils and 70,000 teachers in 65% of primary schools across the UK;
• the Plusnet app which has a 4.6-star rating in the Google Play store;
• aimed-itn.eu (antimicrobial integrated methodologies) – an international project run from its UK base at the University of Birmingham.

He recognised that SEO Marketing and UX go hand-in-hand and began to implement the combination into his projects.

And in 2021, Google announced its ‘page experience’ algorithm, which prioritises user experience for evaluating search engine rankings.