Google Search Ads are an essential part of any modern marketing campaign. They're relatively easy to set up, affordable, and highly targeted. You can use them to get in front of people who are actively looking for what you offer—and that's a smart way to spend your budget. However, there is a key distinction between search ads and other online advertising formats: search ads are not displayed on social media platforms or on websites with internally generated content, such as an ecommerce store. That means there's no room for error or second-guessing when it comes time to create your campaign on Google Search—you'll need to stand out in order for it to work effectively!

Get Started with Google Search Ads.

Google Search Ads are an easy way to get started with paid advertising on Google. You can use them to target specific keywords, locations, devices, and audiences.

Use the Right Keywords.

When it comes to keywords, you want to be as specific as possible. This means using phrases that are relevant to your business and its products and services. For example, if you run a bakery, it would make more sense for your ads to show up when someone searches for "gluten-free cupcakes" than simply "cupcakes."

If people are searching for something specific like this--and especially if they're looking for something within their budget--they're probably ready to buy right away! So being able to catch those people early on in the buying process can be really helpful when trying out Google Search Ads for the first time.

Create a Memorable, Brand-centric Ad Creative.

• Use a logo or image of your brand.
• Create a compelling headline.
• Create an offer that's specific and relevant to your audience.

Have a Consistent Look and Feel across your Campaigns.

To stand out from the crowd, it's important to have a consistent look and feel across your campaigns. This entails applying the same colours, typography, and visuals in every advertisement. Additionally, it's essential to maintain consistency with your logo, slogan, and call-to-action (CTA). The CTA, which is a clickable button on an ad, guides users to a subsequent page and might display phrases like "Sign up now" or "Learn more."

To further enhance your campaigns' effectiveness, ensure that the language used in each element remains consistent. For instance, if one campaign features a CTA button with the text "Get started today!" while another reads, "Start now!", it may create confusion for users browsing through multiple ads simultaneously.

Optimise for Conversion, not just Clicks.

The most important thing to remember when optimising your search ads is that conversions are more important than clicks.

The reason for this is simple: conversion rate is a better measure of success than click-through rate, especially if you're selling products or services online. A high conversion rate means people are buying what you're selling, and that's what matters at the end of the day!

So how do we optimise for conversions? By using multiple keywords in our ad groups, which allows us to test different combinations until we find one with high relevance scores but low competition (more on this below). And since Google doesn't charge for non-clicks (i.e., impressions), there's no harm in having too many options available; as long as they're relevant enough to drive meaningful traffic back into their listings pages on SERPs (search engine results pages), then they'll likely generate some form of engagement--even if it isn't directly related towards purchasing decisions just yet.

Be sure to Use the Correct Keywords and Optimise your Landing Page

When you're setting up your ad campaign, it's important to use keywords that are relevant and specific. If you use too many or too few keywords, people won't be able to find what they're looking for and may not click on your ads.

The best way to decide which keywords are right for your business is by looking at what other advertisers are using in their ads. If a lot of them have similar words in their copy (like "best," "cheapest," etc.), then those words might not be very effective--but if there are still some differences between the different ads and websites out there, then those could be good candidates for testing out on Google Search Ads as well!

You also want to make sure that when someone searches for one of these terms on Google Search or clicks through from Facebook/Twitter/etc., they end up landing directly on a page where they can buy whatever product or service it is that interests them most immediately - without having any extra steps taken between clicking "buy now" button and making payment...

Conclusion

Utilising Google Search Ads is an excellent way to expand your customer base and enhance your brand recognition. However, to outshine your competitors, you must employ the appropriate keywords and optimise your landing page for better conversion rates. You also need to make sure that all of your campaigns have a consistent look and feel so that people recognise them when they see them online or in their mobile app searches.

Remember, if you need support or want to discuss more on Pay Per Click Advertising or Digital Marketing on any platform you can contact us here