AI Copywriting – The Uncomfortable Comfortable Truth

Adam Payne • 19 August 2021

AI Copywriting vs Human Copywriting

Copywriting Artificial Intelligence (AI) vs Human Copywriting - Yes, it is here and is increasing.

Reading an article from 2019 it’s interesting to see Businesses adopting AI Copywriting Platforms over Human Copywriters.

From their tests the Artificial Intelligence Copy gets more response than that of the human. 🤔 (Undertaken in 2019 by Chase)

The test pitted human-written ad lines versus software-written ad lines to see which one got the most clicks.

Here's a couple of the headlines tested, which do you prefer?

  • Human Copywriter: Go paperless and earn $5 Cash Back.
  • AI Copywriter: LIMITED TIME OFFER: We’ll reward you with $5 Cash Back when you go paperless
  • Human Copywriter: Access Cash from the Equity in Your Home
  • AI Copywriter: It’s true—You can unlock cash from the equity in your home

The AI headlines received 2-5 times more hits that the Human equivalent. 😮

Our general thoughts on this was the AI copy was a bit cheesy, but is that exactly what people like, as this was the findings of the testing and from what others have said as well.

One thing you can't get away from, AI creates the content far quicker, does that necessarily mean quality, probably not, but will it learn and get there, Absolutely! (Only means you have tweak to get it right)

AI speeds the process up, getting good content, sales copy and or headlines out there to increase sales is a priority for businesses, AI has the upper hand here. 

Here’s a look at Anyword’s example on their website

You complete their ‘Fill in the Blanks’ form click the button and bang! 
Anyword Fill in the Blanks Form

The Completed Result! What do you think, I don’t think it’s bad at all.

And to add, it’s inexpensive


Another area AI has the upper hand is in collecting and analysing data, ultimately churning out new ideas faster, skipping the brainstorming that normally would be undertaken from us humans. This is also helps regarding writer’s block, which is certainly a common theme for me personally 😁 .


Just by looking at the sheer number of AI copywriting platforms that have popped up you can see it’s not going away…


  • Anyword
  • CopyAI
  • CopySmith
  • Headline
  • Writesonic
  • SnazzyAI
  • Conversion AI
  • and many more


What does it mean? 


It means like in most things regarding Artificial Intelligence, both the Human and Machine must work together. 


Does this mean copywriters are to be replaced by AI, for me not yet, from what I've seen (only scratched the surface on this) they're good for mass messaging services, quickness, but deeper more detailed copy like blogs will need that human touch (at this current time).


But I have to add, if you’re in a business that needs to create sales copy and you’re not that creative, AI is an inexpensive way of achieving this, some of the platforms listed are $19/month (under £15/month) 😮👍


That's cheap to get some great ideas and some copy that potentially only requires a little tweak, and it will only get better.


PS: Don't forget if you need any support with your Marketing and Sales please do get in contact, we don't bite - Click Here


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