The Challenges of Marketing a Small Business
Adam Payne • 4 October 2021
Marketing a Small Business when You're a Solopreneur or Micro Business Can be Challenging
Simon and Adam discuss the 'Challenges of Marketing Your Business If You're Small Business' here are some of the key topics and extracts from the video
- Making Time
- Marketing is a Priority
- Increase the Visibility
- Resource and Capacity
- Measures, Measures, Measures.
- Test, Test, Test,
- Repurposing
Adam:
I believe, 80% of time should be on your marketing and sales
as you're building, as you then grow it can become a little more difficult in allocating that sort of time but this is when you can potentially outsource some of the task.
But marketing
is an absolute fundamental for small businesses and I never have got that the mentality of switching the marketing
off in a downturn, which seems to be a common theme. The thing you want to be doing is he's pushing it forward and upping the level if anything.
Simon:
I find it interesting when people say I don’t get time to blog. We’ll just sit and write 12 articles in one day when we get some downtime, and you do get downtime, it’s about making sure you maximise that downtime on productive
and effective tasks.
Adam:
I've always said routines and consistency will get results. So, plan and block in a time throughout the day, I'm going to spend 30 minutes on LinkedIn making new connections or commenting on people’s posts to gain and build that know like and trust factor. I will plan an hour on Monday to do my social media for the week. If you can't find an hour to spend on building and scheduling your social media posts, then you’ve something majorly wrong, and you need to look at where your spending your time and is it being spent effectively, we can always be busy but not necessarily productive or effective.
Adam:
My mentors drummed into me in the early stages, spend 90 minutes per day working on your business not in it. For me that is looking at what campaigns I’m going to run next, planning those campaigns out, building the customer value journey
for them. It could be working on a blog, vlog, podcast which are all marketing assets. And these can all be repurposed in one way or another.
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