Sales Stats and The Follow Up

Adam Payne • 13 October 2020

Sales Stats and The Follow Up

Lies, Damn Lies and Statistics , but the Critical Piece Is...

You probably come across these Sales Stats...

  • 48% of sales people never follow up with a prospect
  • 25% of sales people make a second contact and stop
  • 12% of sales people only make three contacts and stop
  • Only 10% of sales people make more than three contacts
  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact

what if I told they were made up....

But this one thing is crucial watch the video
Overwhelmed business owner at their desk looking at all the marketing channels
by New Way Growth 14 November 2025
Feeling frozen by too many marketing options? Discover the RICE framework to objectively score your ideas, prioritise with data, and finally take decisive action with confidence.
by New Way Growth 7 November 2025
Make your marketing message 10x more effective with the 'So What?' test. Learn how this simple copywriting trick turns boring features into compelling benefits that connect with customers and drive sales.
by Adam Payne 31 October 2025
Trapped in marketing analysis paralysis? Learn to break free from overthinking with 3 powerful mindset shifts & create an actionable plan that delivers real growth and gets your business moving today.
Graph with text saying unlock 80/20 revenue
by New Way Growth 25 October 2025
Feeling overwhelmed? Learn the 80/20 rule to find the 20% of tasks that drive 80% of your revenue. Our guide helps you eliminate busywork, focus on what matters, and reclaim your time.
by New Way Growth 16 October 2025
Feeling stuck as your business growth hits a plateau? Learn how to diagnose the real reasons, from market shifts to operational bottlenecks, and get 5 proven strategies to reignite momentum.
by New Way Growth 10 October 2025
Are your own blind spots holding your business back? Learn why an external sounding board is vital and discover the 3 critical questions you can't answer alone to find true clarity.
by New Way Growth 2 October 2025
Feeling stuck with big, vague business goals? Learn our 5-step method using OKRs to build a concrete action plan, track your progress, and turn that napkin idea into a real success.
by Adam Payne 25 September 2025
Feeling stuck and overwhelmed in your business? Discover how one hour of strategic reflection can provide a year of clarity, boost productivity, and create an actionable plan for growth.
by Adam Payne 20 September 2025
Is your team successful but misaligned? Learn how a simple one-page plan and a 90-day accountability rhythm helped one manufacturer get focused, boost productivity, and drive growth.
by Adam Payne 12 September 2025
Transform your company's goal setting. This step-by-step guide helps you write motivating Objective Key Results (OKRs) that avoid common pitfalls and align your team for real, measurable growth.