From Restructuring to Revenue: The Journey of a Kitchen Manufacturer

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IBD Interiors: A Case Study on Growing a Kitchen Manufacturing Business

IBD Interiors, a kitchen manufacturing business, was positioned to increase its potential revenue and operational efficiency. Their goals were to streamline their core processes, from sales to delivery, to foster customer satisfaction and to expand their business in both retail and trade markets.

The company identified a need for organisational restructuring to meet demand more effectively and cater to new market channels. They recognised the necessity of embracing new sales and marketing strategies tailored to each segment, as well as the imperative of investing in new machinery to boost their manufacturing capacity.

To navigate these challenges, IBD Interiors took several significant steps:
  • Restructuring: Roles and responsibilities within the organisation were re-evaluated, and new positions were introduced for improved alignment with market demands.
  • Process Streamlining: Core business processes were built and optimised to reduce lead times, enhancing customer service and satisfaction.
  • Equipment Investment: The company invested in state-of-the-art machines, leading to an increase in product output, quality, and a reduction in production time.
  • Marketing Strategy Development: A targeted marketing campaign was crafted, highlighting the brand's strengths across various platforms, such as PPC campaigns, social media, and content marketing.
As a result of these actions, IBD Interiors saw a substantial increase in efficiency and customer satisfaction, which culminated in a potential revenue increase of 46%. Their strategy laid a solid foundation for sustainable growth and moved them toward their revenue goals. With the company's focus on building core processes, organisational restructuring, investments in machinery, and robust marketing tactics, IBD Interiors is now on a steadfast path toward scaling up its operations and solidifying its market position.

If you're a small business owner seeking a partner to help you scale and make strategic decisions, getting in touch with a growth expert like Adam could provide the support you need to achieve similar success as IBD Interiors.
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“Have been working with Adam for more than 6 months now. I would highly recommend Adam for his business services.

Highly knowledgeable in business, experienced and very proactive. Has useful tools to hand to help with business development and has many business contacts that he can recommend to get specific tasks done.

If you’re looking for a helping hand in developing your business then it’s worth giving him a call and having an informal chat."

Mohammed. E - Director: IBD Interiors
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