I was looking through some old notebooks around Content Marketing, where I’d watched different courses, listened to podcasts and different people’s opinion, and made notes on it comparing it to what I do.
There are four or five different things that I look at within content marketing. I listed them down here, by no means exclusive.
- Routine + Consistency = Results
- On Brand On Message (3M's)
- Which Channels
- Volume
- Repurposing Content
I'll expand on each of them a little bit more.
The number one for me is being Consistent. When it comes to Content Marketing and Social Media, I have a saying, Routines and Consistency = Results. This is the one thing that you must be, Consistent!
There is no point in posting one week, then not the next, to then post the week after, each Social Media
platform will penalise you in its own unique way, and make no mistake here, it will penalise you.
Your Content Marketing should then be on brand for your Target Market, so I always look to the 3Ms, Market, Message, Media. Understand your Market, know your market, identify your market, only then progress to writing your Message. How are you going to structure what to say, know what awareness level your customers are at (click here for more around Customer Awareness Levels).
Now you can look at your Media, which platform(s) do your Ideal Customers hang-out on? Is it LinkedIn, Instagram, Facebook, Tik Tok? wherever it is, get your message on point, and on brand for your target market. Manage your time here initially, master one channel, the biggest channel for your target market, then expand out once you’re comfortable.
Posting Volume, again I have a rule of thumb here, 80/10/10, 80% is inbound marketing messages, 10% is personal and 10% is a small sale. Rob Moore uses a rule of 80/10/5/5, 80% inbound, 10% personal, 5% trending news, 5% Sale. The difference here being the news side, picking up trends and having an opinion can be a great way of getting engagement, sometimes even having a little rant. I’m always testing my Content Marketing and Social Media posting, remember marketing is all about testing and learning.
Lastly, Repurposing Content. As an example, I've taken a YouTube
video and transcribed the audio to text for a blog, I’ve taken the audio file and created a podcast. I treat my Digital Content
like an Asset, getting the most of out, I’ve spent time creating, now repurpose, leveraging it across your platform(s)
That’s the end of this little Blog on ‘5 Thoughts on Content Marketing’.
