As an Business Owners or Leaders one of the hardest things is Getting, Keeping and Growing Customers. You’re good at what you do, but now you’ve got to market it, and there’s really no A-Z on that!
You’ve no doubt spent some time asking yourself “What approach should I take?”, "Where do I start?", "What Do I focus on?", “What do I say?”, "Where do I say it?”
It’s easy right???
Just get on Social Media and start selling. Follow what others do?
The marketing priorities
of others are different to the marketing priorities for you. We are all at different stages, it’s now about your Marketing and Sales Strategy!
Sales has shifted from the Old School
approach of
'Always be Closing', and if you're still thinking it's that way 'STOP'.
'Opening the Door'
is the hardest part of the process now, and this is where we can help.
I came across an article that is the simplest definition of marketing and sales I’ve ever come across and it goes like this…
If the circus is coming to town and you paint a sign saying “Circus coming to the Showground Saturday” – that’s Advertising
If you put the sign on the back of an elephant and walk it into town – that’s Promotion
If the elephant walks through the mayor’s flower bed and the local press writes a story about it – that’s Publicity
If you get the mayor to laugh about it – that’s Public Relations
If the towns people go to the circus and you show them the many entertainment booths, explain how much fun they’ll have spending money on entertainment, answering their questions and they ultimately spend a lot at the circus – that’s Sales
AND IF YOU PLANNED THE WHOLE THING - THAT’S MARKETING!
😁 😁