Building your email list is arguably the best thing you can do to grow your audience, connect with your followers, and earn repeat customers. Your potential to grow exponentially starts right here — with the foundation of a strong and engaged list of email subscribers.
Having this engaged list of ideal prospects allows you to make announcements about new products or services as well as offer discounts or other promotions that will be more likely to be taken advantage of by those who value what they've already received from you.
Here are 10 ways to grow your email list…
Email subscribers are more likely to engage with your brand if they feel like they’re getting something valuable in return for their address and permission to contact them. This could be as simple as providing access to useful resources like blog posts or eBooks or as advanced as giving away a free product sample or service trial for signing up.
A newsletter is an excellent way to build your email list. It can be used to promote products and services, get people interested in what you have to offer and increase sales. The more ideal prospects on your mailing list, the more potential customers for your business.
A newsletter can also be used as an opportunity to share information about your industry or service with other professionals and businesses in the area. This can help you network with others in the community, which can lead to new opportunities for business growth.
The first step in creating a newsletter is deciding what kind of content you want to include. You want it to be interesting enough that people will want to read it, but not so interesting that it takes away from the purpose of building your list.
Create opt-in forms on your website. This is the most important place to put a sign-up form because it's where most visitors will see it. The best place to put an opt-in form is in the sidebar or footer of your website — but make sure it's easy to find! Additionally, include them on blog posts.
Also, make sure that you don't ask for too much information from your visitors when they sign up for your list — ask them just enough so that you can communicate with them effectively without being too invasive or annoying (which can lead them to not signing-up)
A pop-up is a type of web page that appears when a visitor first lands on your site. It can be used for many different purposes, but most commonly for lead generation or collecting email addresses.
The key to using pop-ups effectively is to make sure that they fit into the context of your website and don't feel like an interruption.
Pop-ups can be triggered by a number of things:
Visitor behaviour - For example, when someone scrolls down the page or clicks on an image or link.
Time - For example, after two minutes or after 10 seconds have passed since the last time they've been on the website.
A specific action - For example, when someone goes to leave your site.
Create a specific landing page for your newsletter, include an opt-in form with a compelling call-to-action (CTA). It should be clear what you're offering and why they'll benefit from signing up.
Include a clear headline, sub-headline and body copy describing what you'll give away for free when they sign up.
Give away something of real value so that people will take action and join your email list!
If people follow you on social media, they're probably interested in what you have to say and want to hear from you. If you give them something in return for their interest (an eBook or other content), they'll be more than happy to sign up on your list.
You can also use social media as a way to promote offers and giveaways on your blog or website. This will bring new customers who may not be familiar with your brand into the fold, which will help them become regular customers down the line.
Lead magnets are free gifts that you give away in exchange for the contact information of potential customers. The gift can be anything from a whitepaper to a checklist, as long as it's helpful and relevant to your target audience. If someone wants the gift, they'll have to provide their email address or other contact information in return.
How do you know what kind of lead magnet works best? Start by looking at what other businesses are offering in exchange for their contact information and then determine what type of person would be interested in receiving that information. What's important is that the lead magnet is useful and engaging enough that it will make people want to hand over their personal information in exchange for it!
Are you sending out emails? If so, one of the easiest ways to increase your subscriber base is by adding a link to your email signature.
For example, you could say “Want the latest Business and Marketing Advice? Subscribe to our mailing list.” and then add a link to your email signup form.
Quick Response codes (QR for short) are a great way to get people to subscribe to your newsletter or email list. They're great for ease of use and for when you're out and about in-person networking or exhibiting.
It's easy to use them: just display your code and let people scan it with their phones, then they can enter their email address into a form that will be sent to you automatically.
Quick Response codes take up very little space on paper and can be placed on printed materials like business cards, flyers, pamphlets, posters, banners or even websites.
Hosting an event can provide a unique opportunity for not only building your email list, but connecting with your audience, and gathering new leads for your business. This can be an online or an in-person event.
But it's important to think about what information you need from attendees before they register, so that you can collect this during registration and get new contacts onto your email list.
Additionally, you can go that extra mile particularly if you're hosting a networking event or and educational seminar. You can offer your attendees something of value in exchange for their information. As an example: offer access to an online course that has been proven to be of great value to your target audience previously.
Once someone opts-in for whatever offer you've given them, send them a follow up email thanking them for taking action and providing them with additional information about how they can implement what they've learned at your event into their daily lives or business practices.
Developing a professional, effective email list is an essential part of building your brand. Use the tips I've outlined here to help you get the most out of your list-building efforts.
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