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People are not using Social Media to be advertised at en masse. They're using it to have a conversation, to connect with others and to find information.
So, your success on social media requires that you don't just talk about how great your products or services are, but that you also provide valuable information that people can use in their day-to-day lives.
If you do this, you'll be able to gain interest in both your products and yourself as an online authority/credible business. This can help lead to lots of great things, like more followers or even customers!
Here are 4 Areas for Social Media Success
Social media listening is more than just keeping an eye on what people are saying about your brand, your competitors, and the industry that you serve. It's also a way to understand how people in your target market think.
Tuning into the conversations around your brand or business can give you valuable insights into what the customer is thinking. When you know what they want or need, it becomes easier to deliver content and products that keep them coming back for more.
Here's what you can expect from social media:
Truly hearing what your customers are saying gives you the ability to act upon this information through both reactive strategies and thoughtful planning. This process helps build strong relationships between you and your customers by creating a "two-way street" where you can listen to their needs and concerns while they also get to voice their opinions — good or bad.
Social Media Authority is powerful. We want it. We need it. We crave it!
Social Media Authority is having a strong online presence and the respect and admiration of your peers. It's following people, tweeting, posting, pinning, and commenting with authenticity and passion. It's being liked, followed, and respected by your ideal prospects, customers, peers, as well as industry influencers!
What is Social Media Authority?
Social Media Authority is awareness and influence over social networks like Twitter, Facebook, LinkedIn, Instagram and more. Social Media Authority is about empowering yourself to build influence in the world around you. And when you have Social Media Authority, doors will open for you faster than you can imagine!
Why do we want Social Media Authority?
Because we all want to be heard! Badly! If we all had a platform where we could be heard beyond our immediate circle of friends and family, imagine the positive impact that could have on our businesses as well as the world at large.
Building relationships with your ideal prospects is crucial.
Trying to sell to them right away will not work. However, you can use social media like Facebook and Twitter to find out more about them and build a relationship. A relationship built by knowing what they like, helping them, and offering value.
If you have a question, ask it on social media. Participate in forums and groups that are relevant to your target market. Be helpful, insightful, or funny in your comments and posts rather than just another spammer trying to sell something.
You’ll start to receive "likes", "follows", and "engagement" when you share content that resonates with your target audience.
Build the Relationship!
Social Selling is knowing how to use social media to generate leads and build meaningful relationships. This requires a different strategy than the traditional sales process and allows you to position yourself as an expert in your field.
Leverage Your Relationships - Your personal relationships are the most valuable asset you have when it comes to meeting new people. Leverage your existing relationships by making introductions for existing clients and prospects you meet. This will allow you to build trust within your network and make more business opportunities come to you instead of chasing them down.
Social Selling Is Not Spamming - Social selling is not spamming people with constant sales pitches. It's building a relationship with someone that is relevant, not intrusive. This is why social media can play such a vital role in allowing you to build these relationships. You should be careful about what information you share about yourself on social media, but don't be afraid to share your expertise on various topics. You can even offer tips or advice in your posts without being too pushy or sales minded. You can also use hashtags on social channels to increase the reach of your content and find like-minded people who could become valuable connections.
Need further Support?
Get in touch to discuss your specific requirements and see how we can help you grow your social media presence - contact us here.
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